June 22, 2018

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March 15, 2018

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Behind the scenes S/S Dazarockz collection shoot...

March 27, 2018

So I've not really been shooting as much fashion photography as I used to do, mostly because I've decided to restructure and refocus my work elsewhere. However once in a blue moon an opportunity pops up to work with an absolutely kick ass bunch of ladies on a photoshoot and frankly who could say no to that?!


I've been working with Darecca @ Dazarockz for many years now, and when she approached me with a new vibe for her lookbook I was excited to get to work. Raw, street style, edgy photos that will showcase the new line but also won't be overly styled or over retouched. Images that are cool and quirky but not too "done". SOLD! Getting a client brief like this are why I love my job! 


I've started to move my own work away from too much processing as I feel that I like images to feel real, raw and more representative of what is actually happening in the shoot. Don't get me wrong, retouching can be super cool and a great creative tool, but for me...I think maybe its time to step back from it a little! I've been adoring seeing a move towards less retouching and more realistic beauty in imagery, and its certainly something I want to be a part of!


So back to the team. What a girl gang it was! On makeup we had our long time collaborator and good friend Beckie Stirk. She kept the beauty looks fresh and natural. Brushed up brows, glory highlight and a focus on beautiful clear skin. It's always great to work with Beckie on shoots because she has her own creative input, but we are always on the same wavelength! 


On hair we had Jessica Ford creating fun, youthful hair styles that represent the brands vibe. The models both had such similar hair colours that we decided to go for two slightly different styles...one model with big, bouncy, fun curls and the other a half up, half down style with space buns!


And then of course we had our amazing models for the day! We were very lucky to be able to work with burlesque performer, model and all round ass kicker Felicty Felicis on this shoot who brought a serious amount of sass to the day! Our second model was newcomer Bryony Rodgers, who despite it being her first photoshoot, was a total firecracker and brought her A-game!


I mean seriously...what a team!


We decided to shoot up at Hyde Park Skate Park and honestly...we couldn't have asked for a more relaxed, chilled out vibe. Everyone happily braved the cold, posed their butts off, had a great laugh and made the images exactly what we were after. As with any shoot on location in a public space, there was a bit of an audience at times, and I'm sure a few of the skaters certainly weren't expecting to come across a fashion shoot on their afternoon at the park, but having blades and skaters whizzing around us during shooting only added to the awesome atmosphere! We couldn't have asked for more!

So there you are, a quick look behind the scenes at our shoot this week. Keep your eyes peeled for a blog of the final images when they are all complete!